[Fully Booked] [Nov 29 | Shanghai] GCC Automotive Salon: 

Rethinking the Future of the Automotive Ecosystem

(Members Only with Limited Seats first come and first served) 

Language: English

Date: November 29, 2023 , 2:00 p.m. - 4:00 p.m.

Venue: 上汽奥迪进取汇，上海市静安区威海路459号

Audi House of progress Shanghai, 459 Weihai Road, Jing'an District, Shanghai

In an era where technology shapes our daily lives, the automotive industry finds itself at a crossroads, driven by the transformative power of digitalization. This forum explores the profound impacts, both opportunities and challenges, which this digital revolution brings to the traditional Original Equipment Manufacturers (OEMs) and the rethink the future of the automotive ecosystem.

The rapid acceleration of digitalization within the automotive sector has presented exciting design possibilities. With advanced connectivity and data-driven insights, vehicles can be tailored to offer enhanced user experiences. This brings forth new avenues for innovative design, where form and function intertwine, pushing the boundaries of traditional automotive aesthetics.

On the other hand, digitalization also poses substantial risks. As the automotive landscape shifts towards autonomous vehicles and electrification, traditional OEMs face unprecedented competition from tech companies and new entrants. The dynamics of the industry are changing, prompting the need to find new approaches to communicate with customers across all channels.

Moreover, the environmental aspect cannot be overlooked. Sustainable practices in manufacturing and energy sources are now more crucial than ever, offering a chance for the industry to reduce its environmental footprint.

What answers does an international premium OEM find to these challenges?  How does Marketing, Design and Operations act to stay on top of the game?

Join the German Chamber of Commerce in China on this journey as we delve into the multifaceted world of digitalization and its profound influence on the automotive ecosystem, exploring the intersections of technology, sustainability, and design.

Agenda:

2:00 – 2:30 p.m. Registration

2:30 – 2:35 p.m. Welcome Remarks by German Chamber of Commerce in China - Shanghai

2:35 – 3:00 p.m. HOP tour: Experiencing the future

3:00 – 3:45 p.m. Sharing Session: Brand Ecosystem

                           Mr. Christoph Andresen

                           Sharing Session: Sustainability

                           Mr. Olaf Gutowski

                           Sharing Session: Design

                           Mr. Eduard Ollefers

3:45 – 4:00 p.m. Inspiring exchange

**Please note that

 * Please complete registration and payment online in advance. Registration will close at 18:00, Nov 27.

 * No-shows who fail to cancel 24 hours before the event will be charged with the full price.

 * E - Fapiao will be emailed to you within 20 working days after the event. 

 * If you have any questions regarding registration, please feel free to contact chamber-east-events@china.ahk.de.